TARGETED DELIVERY SYSTEMS
Starmail offers the most precise targeted delivery system in Canada. We can custom tailor your flyer distribution to any mix of single-family dwellings, apartments, and townhouses.
Flyers, Catalogues, Product Samples
Target by geographic area and dwelling type, down to the route level.
Starmail separates its carrier force by dwelling type. In other words, we have a different carrier force for single detached houses than we do for townhouse complexes. Similarly, we have a different carrier force for apartment buildings.
If you have a type of business or marketing strategy that targets only a specific dwelling type, we can do that. Examples are companies in home renovation or lawn care that wish to target single-family dwellings, omitting apartment and condo townhouses.
We target down to the 90 home route level. Because of the way our system is designed, we can precisely distribute using your own in-house FSA LDU database, by DA, CT, or zone.
Small, granular routes serviced by carriers that live in the neighbourhood.
After years of experimenting with various route structure and carrier force models, we have settled on implementing routes of approximately 90 homes each and, wherever possible, using youth carriers that actually live on their routes.
Smaller routes allow the advertiser finer granularity in deciding where to deliver flyers.
Youth carriers that live on their routes are familiar with their neighbourhood and are often known personally by the residents they service. This results in more reliable delivery and better relations with householders. Where youth carriers are not available or unsuitable due to geographic or demographic factors we use truck and adult carrier teams.
GIS residential database for distribution planning.
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GIS tools are used by many large retailers to gain insight into an area's demographics and plan targeted marketing strategies.
Starmail maintains its own up-to-date MapInfo database of all London residences including single family houses, apartments, and townhouses. We use this database to optimize our route structure and ensure quality control. We also make the database available to select clients to plan their distributions. If your organization employs GIS market analysis and would like access to our database, we can provide the information in TAB, SHP, or almost any other format. |
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Supplementary Email Promotions
Starmail can process and deliver email promotional programs to supplement your 'paper and ink' flyer distributions using your own in-house customer database.
Clients typically provide finished ad copy and artwork but can also contract us to produce the complete product if desired. Starmail takes special care to ensure your email message reflects your established corporate image and advertising style.
Please note that clients must certify customers have agreed to accept promotional material sent to their email addresses. Starmail does not conduct campaigns sending unsolicited email commonly known as 'spam'.
OUR BUSINESS IS PROMOTING YOUR BUSINESS
